Oct. 31, 2025 - Israel is losing support in two of its key battlegrounds: the hearts and minds of Americans.
Registering as a foreign agent of Israel with the US Department of Justice, Faith Through Works – one of at least three PR agencies contracted by Israel to improve its image in the United States – says (PDF) it has been hired to “Combat low American Evangelical Christian approval of the Nation of Israel”.
It’s not only within the US’s evangelical base that polls show Israel to be losing ground. Widespread protests across US cities and college campuses, allied to surveys from the University of Maryland and others, indicate that Israel is also losing US support across Gen Z, the left and within its traditional allies in mainstream US politics and the evangelical right.
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